Before learning and implementing SEO, it is very essential to understand SEO expectations.
Search Engine Optimization is a method that involves a lot of work, a lot of time and effort and a lot of patience.
You spend a lot of time over the coming months researching and building your strategy refining it, viewing the data and adjust the course of action based on what is your competitor doing.
One can often take 4 to 6 months. Before the real results become visible.
Now it is easy to get over-excited when you saw a big win early on your efforts. As you rapidly build to early parts of strategy you are bound to generate some interest on Google and other search engines.
Through this course, we’ll dive into further about how to do SEO, but before that, it’s important to set some SEO expectations.
SEO is a moment changed than most other marketing plans, and understanding these changes will help us to stay on course for running and measuring a successful SEO campaign.
Patience is a Virtue.
Keeping Patience is a virtue and that couldn’t be more exact than with SEO. Remember this is a long-term process that also builds long-term value.
There’s a motive that all of those “ranked #1 in Google tomorrow” scams are called scams. It takes time to develop and
- SEO executes on your strategy.
- You have to research your keywords.
- You have to also create new unique content.
Remember you also have to build more links and more authority and to resolve any technical issues with your site.
It’s a never-ending process, there’s always work to be done. SEO is not a onetime plan, it’s a process that you’ll continue doing for the extended haul.
You should also keep one important thing in mind that search engines don’t necessarily relate with your website directly.
It takes them time to see changes to your content, getting new links to your pages, and complete the structure of your website.
it will take more period to set all those factors in their algorithms to check your relevance and authority before those changes are reflected in the search results.
Being patient and true to your plan will help you stay focused on the SEO process that you’ve laid out.
Search Engines are always changing.
Another thing for expectations SEO is Search Engines are always changing, and it’s important to realize and accept that we have no control over this.
Search engines are always trying to improve their product to support and deliver results that people need, and they’re always trying new things.
Occasionally these changes are algorithmic, other changes are more about features or changed ways of offering different kinds of content to users.
Search engines will keep making changes to improve the skill for their users, so it’s in our best awareness to work with these changes as best we can.
The Major SEO expectations.
But one of the major expectations for a positive SEO campaign is to understand that you’re really optimizing for two audiences.
- The searches engine
- actual human beings.
It’s actually easy to focus on what we think the search engines will similar to our site, but the actual audience that creates business on your website is people.
While they may never find us if we don’t show up on a search engine results page, it’s people that drive the bottom line, and the lucky thing is that the search engines know that.
Search engines have the final goal to create search results that people find useful and helpful.
If you build your authority and create content that’s motivating to people, and if you do it in a way that’s friendly to the computerized audience as well, the long-term and reliable goal of the search engines is to reward that.