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Understanding Target Audience.

Understanding Target Audience.

Target Audience some time is called Site Audience also. In this article, we will explore each and everything about Target or Site Audience deeply. Target Audience or Site Audience are those for which website is created. Therefore, it is very necessary to know about them that who is Target or Site Audience. Getting the knowledge about Target or Site Audience.

Target-Audience

Whether you are going to create a website for yourself or are hoping to create sites for the clients, or in the case of both. Therefore, in order for the design to be effective, you need to be able to answer four questions about the Target or Site audience for your site.

Understanding the Site’s Audience or Target Audience.

1.            Who?

2.            Why?

3.            What?

4.            How often?

We will learn each above option and explore deeply.

Who?

Who will visit the site?

Why?
Why have they come to your site? They probably want to achieve something.

What?
What sort of information do you think they would expect to find in order to satisfy their reason for coming to the site?

How often?
How often can you accurately expect them to visit?

To get answers to all above questions. So The following sections will help you find out how to answer these questions, but first, it is worth noting here that these questions are about your visitors and what they need from your website rather than what you (or your client) want from visitors.

Click the following links and get more information about Target Audience or Site Audience.

  1. Who (Who Will Visit the Site?)
  2. Why (Why Have They Visited Your Site? )
  3. What (What Does a Visitor Need to Achieve a Goal?)
  4. How (How Often Will People want to Visit?)

1. Who Will Visit the Site?

Through the design process, you must have one object in mind: You want to design the page for the target audience of the site — not just for you or the site owner.

If you ask a new client whom they are hoping to attract to their site, it is not uncommon for the answer to be along the lines of “the entire world.” While it may be easier for persons of all ages in all countries to visit a site than it is for people to pop into a store or visit an exhibition, there are very few sites that will appeal to everyone.

Some of the following queries will support you to describe your target audience (some may be more appropriate to your site than others):

  • What is the age range of your target audience?
  • Will your site appeal more to male or female?
  • Which country do your visitors live in?
  • Do they live in an urban area or rural area?
  • What is the income level of the visitors?
  • What level of education have they?
  • What is marital or family status?
  • What is their occupation?
  • How many hours do they work per week?
  • How often do they use the Web?

If your site is aimed at a business:

  • What is the size of the company?
  • What is the size of the department?
  • Will these persons be using the item or info themselves?
  • How large is the budget they control?

Once you have a better idea of who is coming to your site, you can invent five fictional visitors, sometimes referred to as actors or personae, representing the range of your target audience. For example, if you think your audience is composed of well-educated men and women between the ages of 20 and40, with high earning potential, who regularly use the Web, you might finish a list like this:

  • Katie, female, 32, from San Diego, accountant, salary > $150k, uses Web two to three times a week.
  • miller, male, 28, from Denver, attorney, salary > $100k, uses Web every day.
  • Tim, male, 24, from New York, the politics student, uses Web every day.
  • Lynda, female, 36, from San Francisco, homemaker, trained accountant, household income> $150k, uses Web two to three times per week.
  • Andrew, male, 35, from Chicago, attorney, salary > $120k, uses Web every day.

These fictional persons, actors or personae, should become your friends. They can influence design decisions from simple things such as color palettes to more complicated issues such as the level of detail you offer when describing how to use the site. If in doubt, you can always come back and think, “What would Katie or Ayo want in this situation?”

2. Why Have They Visited Your Site?

While some persons may chance across your site because they’re browsing and see a link that they think is interesting, the majority of visitors arrive at your site for a reason. Your design should be influenced by the goals of users, and therefore you should try and list all the goals that people might have in mind when visiting the site.

It isn’t possible to list every reason why people visit your site, but you are trying to get to the salient points, such as the following:

  • A traveler wants to look at a hotel web site because he is creating a short list of hotels he may want to stay at in a city.
  • A shopper wants to know the opening hours of his/her local store.
  • A hobby-guitarist wants to look at a guitar web site to keep up to date with the latest guitars.
  • An investor wants to see if a scientific research company has sold previous research, and therefore shows promise as an investment.
  • A picture editor wants to look at a photographer’s site to see work examples before deciding whether or not to hire the photographer.

To help determine why people are coming to your site, you should examine twہ basic categories of questions. The first category attempts to discover the underlying motivations o why visitors visit your site. The second category inspects the exact goals of your visitors. In order to identify the underlying motivation for a visitor to come to your site you can ask questions such as:

  • Is it to be entertained or to achieve a specific goal?
  • Is the goal for personal or professional reasons?
  • Would they see this as being essential or a luxury?

To find out specific goals o visitors you can ask questions such as ۔

  • Do they want overall information/research (such as background on a topic/a company), or are they after something specific (such as a particular fact or information on a product)?
  • Are they looking for the latest news or updates on a particular topic?
  • Do they want to see information about a specific product/service to help them choose whether to buy it?
  • Do they want to buy a product or service they are already familiar with?
  • Do they want information on ways to contact yours? If so, can they visit you in person (which might require you to publish opening hours and a map of locations)?

These questions, of course, change from site to site, but whatever the questions, it is also helpful to consider the triggers for visitors coming – what made them come now.

Once you have a list of tasks that people might want to achieve then they visit your site, you need to prioritize the most important task that this web site should deal with. Allocate the most general tasks to the fictional target audience members.-for example.

  • Katie bought a product y several years age; now she wants to purchase one from your site or a friend’s birthday.
  • Tim has read about your new product Y in the press and wants to find out when it will release in Canada.
  • Ayo bout product Z five years ago, but is stopped working last week. Because it is out of warranty he wants to get a phone number so that he can find out who might be able to repair it.
  • The combination of the typical personae of our target audience and the task each want to achieve are sometimes referred to use cases.

3. What Does a Visitor Need to Achieve a Goal?

Now that you have a list of reasons why people might be coming to your site, you need to work out to offer in order to help them achieve their goal quickly and effectively. You should then arrange the information from most important need to know through to things you would also like them to know, even if these are not essential to their goals.

The following questions may help you work out what information they need:۔

  • Will they be familiar with your brand/subjects area or do you need to introduce yourself?
  • Will people be familiar with the product or service you are promoting, or do they need background information on it?
  • What are the most significant features of what you are offering?
  • What is special about your product or service that distinguishes it from the competing?

Consider for a minute when visitors are comparing your product or service with a competing; you will want to give them the key proofs that they will be comparing against quickly and easily (otherwise you may not make the shortlist). Then you can highlight what distinguishes you from the completion, along with other background facts.

For example, if a traveler is considering whether to shortlist a hotel as a possible place to stay, this person may want to know what the hotel looks like, price, location, availability for the dates required, and a phone number ( since some people want to deal directly and not put a credit  card number on the web). If all this information isn’t found, the prospective traveler is less likely to shortlist you. Once you have provided this information, you might like to add things that distinguish you from others, such as facilities at the hotel and what to do in the area.

You should aim to drill down as far as possible with your answers; for example, what information are you going to include a product or service? A product will not only have a title, it could have a photo (or multiple photographs), description, dimensions, information about how and where it is made typical uses or it, and so on. A service might require the description of the work involved how long it takes to compete, what is required so the service can be performed, who will be performing the service cab be performed,m who will be performing the service, testimonials from people who have paid for this service pictures of work done.

4. How Often Will People want to Visit?

The Last important question about your target audience is how frequently they are possible to come back.

There is a very simple reason is that: some sites should change more often than others if your site is something that people do not need to keep coming back for why spend a lot of time and money repeatedly adding new content to the site? For example, if you provide a service that people rarely from wedding services to double glazing). I would hope that the same individual would not need to keep coming back to your site.

Conversely, if visitors have potential to regularly return to the site you will need to consider updating the content regularly so that they want to keep coming back.

Things You Want the Site to Do

By bow, you should have an idea of who is coming to your site, why they are coming, what they need in order to satisfy their reason for visiting, and when they might come back. This will probably be quite a long list already,   but there is one more thing you need to add to it: information that the site owner wants on the site, but which might not be part of the list already.

This may include things that users could find useful when they arrive on the site (even though they may not have come for this reason), such as the ability to sign up for email update, subscribe o an RSS feed, search the site, enter a completion, or find out about your new upcoming product, it may also include information that is not really for the user (such as advertising.)

Finally, if your list does not yet include such things, don’t forget that you will want to include your logo or branding to most pages, you soul also remember some boring yet necessary features such as a copyright notice, terms and conditions and a privacy policy (the latter is important if you collect information about users or use a technology known as cookies o restoring information on the user’s computer).

The Most important topic of website designing is the Understanding Target Audience. Target Audience is those for which website is created.

Ordering Information

Now that you have a list of what your visitors want to achieve and what the site owner want to achieve you should start to rank that information, you have your fictional friends to help you work out which tasks are most important, if one of them has not already asked about a piece of information, or it will not help this individual to  reach a goal, it may be lower importance.

 If your site does not fulfill you visitors requirements quickly and easily they will go elsewhere, I am not saying you should ignore messages that the site owner wants featured jus that the need of the visitors should usually be considered o paramount importance.

At this point, you might also look at other sites that address a similar topic the competition look at what they do and don’t do well and whether these sites meet the requirements of the persons you expect to visit your site. One of the key point to think about here is what you can do differently or better something that makes you look better that the competition(rather than just copying the).

Once you have every possible kind o information on your list, and you have arranged it, you can fit your ideas back to what you are actually going to the web or this website, remember that unused ideas can always be used in a future update of the site, (you do not need to use every idea when your site launches).

Grouping and categorization.

Now that you know what is going to appear on your site and the priority of such information, you should start to group together related information. If the site is advertising several products or services, these may be placed together in related groups of products or services which can be split into subgroups, for example:

  • You might group the information about how the company was formed and its history along with information abut the company today in general “about us” section. In this section, you might also contain profiles of the persons running the business.
  • The different ways in which people can get in touch with your (phone, email fax opening hours, maybe a map, and so on) and ideally a contact form could all be put in one “contact us” group?
  • If a company has outdoor investors and is recorded in the stock market, you might want to create a section for the investors with company reports, information on the board of directors, and so on.

For most sites, you should try to create no more than six seven sections. These sections will from the primary or global navigation items of your site. In addition to these items, you will have the homepage.  This process of grouping the site will make it much easier to navigate and understand.

Some of the sections will likely contain subsections with several pages of their own, and there may be more than seven subsections in each category. For example, a publisher might have more than seven genres of books in books section (such as fictions, biography, reference, travel and so on), or a cookery site map organize a recipes section by classes of ingredients or types o meals. These subsections form secondary or category navigation, in some cases; this can be spilled further into tertiary navigation.

Remember that your grouping should reflect what you expect the visitors to our site will want to do and the customers understanding of our products, services or subject. For example, if your customers are looking for a type on your site, will they be looking within a listed manufacturer or in a list of product types?

These categories and subcategories are like a table of contents and will form the basis of the navigation for your site; the section will each need to take part in the main menu while the subsections will repeatedly from their personal submenus. This organization is very important on websites because they do not have the linear order a book does; users are for more likely to take different routes though a website. The well-organized your site, the more chance users will find what they are looking for.

About imran

My Name Mohammad Ramzan Bhutto. Live in District Jacobabad, Sindh, Pakistan. I have started blogging on Information Technology, my selected areas are Online Business, Digital Marketing, Make Money Online.

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