How to Target Online Ad.
In this article you will learn How to Target Online Ad. Ads magazines or billboards show the same massage to everyone who read it. But online ads we can switch things up. Online ads use geographic targeting and cookies to target their massages. So, you see the right ads, at the right time.
Ads server can reduce the user’s geographic locations by the IP address. Which is like zip code to your computer. For example, by knowing the IP address, advertisers can set offer specific to your area.
Ad server also recognize user based on cookies information. You may see relevant ads based on prior visits you made to an advertiser sell appear ABC company website later on the day, you might see the ads on same company offering shipping, free shipping is the great.
Let’s talk about those cookies, cookies are text files, assigned to your browsers. Once you visit a website, and you go to back that website. You see your browser has the cookies and read it.
The cookies help to decide recognize your browser and store any information you might enter before. You can see the example: of cookies in actions return to the site, do not sign in again. Or when you return to retail site, they find your items occasionally waiting for you and shopping card.
These are example of 1st party cookies.
Cookies set by site that you are in. It is important to keep in mind, cookies are anonymous that text file is associated with random unique number within a computer or browser. So, if you used different devices, the browsers, visit the same website each browser will, have a different cookie.
There are also 3rd party cookies.
These are used by ad server. Online ads, third party cookies recognize the same users across multiple website. The free shipping mentioned earlier. It is example of third party cookies work.
When you go to abcd.com company website selects any product example I select shoes, they allow to their ad server that the third-party cookies on your browser.
So, when you visit the news site later in the day, the ads server recognizes their cookies and use the information in it and show you their offer. Geographic targeting cookies help advertiser show relevant massaging to potential customers and the sometime it helps to customer deals the buy online.