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Google Analytics Terminology.

As we explored the world of Google analytics, now we are going to know the google analytics terminology that to may be unfamiliar, I do my best that explain these terms.

Google Analytics Terminology

Understanding Google Analytics Terminology,  I want to give you explanations that you can quickly review these times to time for better learning of Google Analytics.

The first is Attribution in Google Analytics Terminology.

attribution in Google Analytics Terminology

Assigning credit for sales and conversions. This is the process the assigning credits for the sale and the conversions, touchpoint.

Those conversions paths, essentially you quantified a contribution a particular channel made, on your sales and versions.

Along with attribution, we have the Attribution Model.

Attribution Model in Google Analytics Terminology

Rules that define how to assign credit for sales and conversions: this is a rule or set of rules that determine that how credit for sale and conversions are assigned to each touchpoint in the user’s journey.

There are different types of models. Say last-click attribution or first click attribution,

The last-click attribution would assign a 100% credit, to the final touchpoint, before user purchase. Say user went to Google and look for your site, found the blog, click on the blog, there is another article and click on the link to site.

There were many steps to in that path and with last-click attribution, 100% of the credit goes to final click first click attributions assign the 100 percent of credit at touchpoint.

That conversion path so that search to Google, with get all of the credit, when I click on your site, we can go deeper in a later lesson.


conversion in Google Analytics Terminology

This is a complete activity online or offline, there is important success of your business, you might want to convert.

When someone wants to sign up your email newsletters, which will be the goal conversion or makes a purchase you site, say e-commerce conversion as you start with interact with data on google analytics, you come across some definitions specific to help or hold Google organization data and first

The first is a Dimension.


This is descriptive or characteristics data.

Browsers, and landing pages and campaign or all examples of default mention in google analytics, now another example: would be geographic locations having dimensions.

Such as city name, or state, you have also browsers, exits page, screens, and sessions, which are other examples: of the dimensions appear by default in google analytics.



Google is also is going to give you the opportunity to track an event and this is a type of hit. Use the track user interactions with your content.

You might track downloads, ads clicks, and someplace of video, or say download a PDF from there you might setup up Goal.

There you might setup up Goal and this is configuration settings that allow tracking that valuable actions, happening on your site. Goals are allowed to measure how well your business objectives.

You can set up individual goals to track discreet actions like getting people to visit, at least 5 pages of your site or someone who spends that al least curtain about the amount of money, on your products.

Every time a user completes the goal, a conversion is locked/something in your google analytics account, so, think about the goal, a potential a series of actions that must occur consider version event.

Now you hear me from time to time at a hit?



This an interaction that sends data to Google analytics.

Common hit types, including page tracking, event tracking, and e-commerce tracing, each time the tracking code is triggered by the user that data is the package to hit, send to google server.



As you look deeper this data, you interact with what’s known as the metric

This is a quantitative measure date, metric and google analytics can either be sums or ratios.

For example, the metric of the city dimension is how many residents it has.

Screen views, pages per session, and average directions are other examples:  a metric you find in google analytics, you are also be spending a lot of time, viewing of your page views, a page view differs from a visitor.

Viewing your page views, a page view is differing from the visitor. This is a prompt of the page loaded or reloaded in browser page views is a metric to bargain as the total number of pages viewed.



One unique user can contribute multiple page views, once we play with reports, you encounter what’s known as a segment.

This is essential, a subclass of sessions, or users that share common attributes.

segment allow to you separate and scrutinize the group of sessions or users for well analysis you might your segment data marketing channel so you can see which channel is accountable for increasing  purchases or your segment might data by geographic regions, to see what part of the country or the world are enlightening your presentation drilling down to look at segment of your data hopefully you understand what reasons change all aggerated data .



If you were now curious google understands that how may page views,  a unique user provides is all about a session.

A session is a period of time, a user is full of life on-site, by default it user is active is 30 minutes are more, any future activity of circulated to the new session, meaning flagged is repeating visitors.

The user leave your site return in 30 minutes cc counts apart of the original session.

Now another thing is you see over the place regardless of going to spend a great time in interacting with

The Source/Medium is last in Google Analytics Terminology.

source or medium

The source is the origin of traffic, where the medium is the type of that source.

Such as search engine, for example, Google, or particular domain name, such as the medium is a general category source, for example, it could be an organic search in case of Google it can be social in case of Facebook.

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About imran

My Name Mohammad Ramzan Bhutto. Live in District Jacobabad, Sindh, Pakistan. I have started blogging on Information Technology, my selected areas are Online Business, Digital Marketing, Make Money Online.

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