Google Analytics Filtering.
Google Analytics Filtering allows to you sort, your data, in slightly in different formats so that you can get, exactly what are you looking for, when you within any particular report.
As you go about exploring your data in more depth you will be going to encounter what know filters.
Let’s talk about it in more detail about Google Analytics Filtering.
I am here on my traffic report.
I am going to down to the table view.
You notice that we have traditional information here below, and we can see the column label and we talk a little bit about what this looks like, but what I want to focus, on is understanding, how you can search, and filter with this particular view.
You notice that at the top of the table view little search box.
This is the most basic type of the filtering you can do, let’s say here in the source, medium report, we are looking to see any traffic, that is referral well I can type the word referral and hit enter.
Now Google is going to look for the keyword, referral I have typed here, in my source and medium list, and I can see that all the referral traffic.
Along the top, we have a summary of totals and averages, for that particular search.
I am going to remove the term table changes.
Let’s say we want to get little more complicated, let’s say we want to bring in all of the referral traffic but we do not see any traffic from Yahoo, well to do that, I choose advanced from next to the search box.
We start building what know, a filter query you notice that Google, gives you little bit template here, get started, on for left we have the options to include and exclude and what including the excluding either the dimensions or metric and that I select source and medium, I get the drop-down.
Here I can see my available dimensions or source or medium and all of my metrics listed in blue, below.
Now, if you’re wondering, why only have one dimension.
It’s because it’s restricted to the dimension that you’re viewing within. So, you would need to bring a secondary dimension, or select a different dimension, to include a different dimension in your search query. I’m going to leave that as source and medium, and we wanted everything that contained referral.
So, I’ll type in the word referral.
You’ll also notice that if you drop down on the containing view, you have some other options.
Exactly matching, begins with, ends with, containing, matching an expression, which, we’re not going total too much about this, you’ll learn more about that if you move on to looking at advanced analytics.
So, we’ll do contain because it’s not exactly matching, right, there’s some other terminology in the line source and medium, so I’ll choose to contain and let’s choose to apply.
So, this did the same thing adjust typing the word referral in the top, but I said earlier that we wanted to restrict Yahoo from our results.
Let’s say that we wanted to see the total sessions of all of our referral traffic without Yahoo. I’ll go back and choose to edit.
Next to the filter at the top, and we’ll select the add a dimension or metric option.
Here, we’ll choose our dimension as the source and medium, except, this time, I’m going to choose to exclude from the dropdown,
I’ll select Yahoo into the search field. So now I’m going to include everything containing referral, and exclude anything containing Yahoo, and let’s choose to apply.
So, now, we will not have any sources that contain the term Yahoo appearing in our results, and we can see our session number changes.
Now, there are thousands of different ways that you can slice and filter your data.
The most important thing is to know that you’ll do that in your advanced filter view, and you have all of the opportunity to bring in all sorts of additional dimensions and metrics.
You can continue applying exclusions or inclusions, and you could even bring additional filters.
Let’s say you wanted to see all of the referrals that excluded Yahoo that had a bounce rate less than, say, 80%. Well, I could do that and choose to apply.
You could go back and say “well, you know what? I’m actually interested in bounce rates greater than 50% because maybe those are some problem areas. “And you choose to apply,
Now Google filters the data and you can see our bounce rates are all above 50%.
So, now I can come in here and start thinking about “why is my traffic bouncing from these particular referrals? “Well, in this case, I see some referrals from Google, in France, and Google in Germany, which would suggest to me that don’t really have languages that support those countries.
So I might consider going into webmaster tools and letting Google know “heyem only an English site”, or I might consider adding that language supported on my site if the sessions warrant it.
Play around with your filtering, and explore them more as you’re going to really use them to unlock the true power of all of your analytics data.