How to Make Your Email Content Valuable and Effective.
In this lesson, we will learn how you make your email content valuable and effective by including links, the information offers and call to action.
A good taste of effective marketing email is whether or not to generate the immediate sells or move people closer to purchase decisions.
In short, your email content should invite actions and decisions making, actions an email, mostly involves clicking on links, which may include text links, images, and buttons, and other graphics, this section of course is, explain the how to get the most of links in emails.
Emails links come in two varieties of external web links, and internal navigations links.
External web links.
External links open up browsers windows when a person links, directed to the webpage.
You can also create the link file stored on server and links can open up email programs, installed on your subscriber computer.
Emails receive on the mobile device and also interpret the phone number or address link, phone numbers in your text of email dialed the phone number when touched and address can automatically link to the online map or online map application.
There is no need to program these type of links, the mobile device can detect them automatically.
Internal navigations links.
Internal links: also known the anchor links point the content in the email.
Use the internal links to help the person reading your emails, skips the content below the screen in the top of the screen and skip back to the top of email of the bottom.
You can also use the groups of internal links, like the table of contents to list the article or sections your email, allow to quickly jump to the section of your email without scrolling.
When creating text links, the best practice to avoiding phrase click here, as the link, instead of using action link, as the phrase the link.
For example, link adding the item, online shopping cart, which says buy those items, instead that buy that items click here, the more descriptive your text links the better chance you have the inviting click for example links read more information it is the descriptive link that read download 50-pages catalog
When creating image links, the best practice to include to text in the image, inviting the click, and explaining the image link point to, some image intuitive link so the text is necessary.
- Picture of Products: links to more information about the product.
- Company Logo: company logos, pointing to the home page of the website.
- Audio Icons: such as play button look alike, speaker.
- Video Icons: or screenshots of videos pointing to the streaming videos files.
Speaking to the videos and other files, use links to deliver files and videos, to your email subscribers, never attached, videos pictures documents, or other files to emails because email filters and blockers, are notorious striping attachments, bouncing emails with attachment and filtering emails with attachments to junk folders.
Creating links including the in email important steps to making to the email actionable but links all by themselves will not be invited to the to your emails subscribers.
The information you sent an email has to be valuable consisting bases or your subscribers will quickly become unsubscribers, well it is great to send to offers and incentives to make your email more valuable some of your email contents to be inherently valuable well.
That’s because typically only small portion of your prospects and customers are ready to buy when they receive one of your emails, if you limit your email content to promotions to offers that your email will be relevant to the majority of subscribers here is the examples: of the content that they add to the inherent value of your emails
Information about products services or your company can be valuable especially for new prospects people who are interested in learning about new products to the latest trends.
Tips and advice can be valuable if buying the products and services, involve research and expertise or sound reasoning tips and advice come to you or your employees or you can feature tips and advice from your satisfy to customers or products suppliers.
Instruction and directions can tell you to the customers how to get the most of your products and services before a sell, and after sell instructions and directions can also have customers fills smarter of the purchases that they make.
Retaining content: can include humor and engaging customers stories even professionals performances if you use entertaining content make sure has something to do buy your product and services otherwise your emails subscribers will not be alike recall you’re your brand as a source of the content.
Facts and research a good idea when your audience needs more than opinion to make purchase decisions.
Coming up with the valuable content can be handled in house or through external sources such as copyright agencies if you decide content other sources from other email always ask for written permissions that you do not violate any copyright laws, assume that all content copyright protected and consultant license to attorney if you want sure you have permission to use someone content hopefully the information section has been valuable to you because now time to explore all the way is to include valuable offers in your emails to help your readers and to buyers.
In this section of the course, I explain which types of valuable offers to send your email subscriber valuable offers or incentive that help to overcome purchase hesitation and decision avoidance.
The first rule valuable offer is to know your customers because different groups of people may respond differently do the same offer, for example, some people love to know discount product because they like to save money however some people associate the word discount with words like to discontinued, cheap and out of style
These two groups of people require very different offers, the form may response positively to email announcing sell or later more likely evaluating email announcing a sneak preview of the newest and most expansive the product line the best result conduct a survey or watch your email backing reports to discover what your subscribers value than divide your email lists into groups based types of offers.
Here are valuable offers in emails along with advice for matching incentives type of buyer coupon including in emails printed out show on mobile device link on the online store.
Use the coupon when your prospects or customers, want to be rewarded prices with that unavailable to the general public.
To add the personal touch to your to emails coupons use the mail merge include your subscriber’s names on the coupon. Giveaways are free product or services, offer exchange information or purchase.
Loss leaders :
It is another format of giving way.
A loss leader is a promotional price that results in a loss to the business when the product is purchased. Why would offer the product in the email a price loss money? Because you want to acquire new customers with an extremely low price. So, you can realize profits through repeats sells generated by additional emails after the initial laws leaser purchase.
User loss leader when you track merges to your business and way competitions.
04-Call To Action.
A call to action is statement and prompts to your audience take one and more specific action in favor of your objectives calling of action is not necessary as simple phone number in your emails or giving people a lot of links to click on, and you give people hints to know how exactly what do you want to do? Cccc what you see in emails “click here” is no option for the call to action in email instead click here begin to your call to action the word describes the action examples includes
Do not use click here, use the following instead of:
- Visit our website.
- Call to order.
- Download our menu.
- Read the reviews.
- Print this email.
You can turn your call to action statements in links, or combined with phone numbers specific instructions to make the next action is clear as possible. Sometimes the main reason is to call for action is to ask for immediate purchase but there are a lot of other reasons, is it include actions in your emails for example: you can use the call to action to ask the people to reach to your email by beginning your email statement like, read this email before you buy online.
You can also use the call to action to highlight to specific to your portion of the email. As in the statements scroll down for a valuable coupon.
Some times it appropriate to ask people to save your email for later instead of the delete they ready to take the advantage of offering you the email. You can ask people to show the email by printing them out, showing the email on the mobile device.
Do not forget to ask people to share your email, a friend a collogue find the content to be valuable to someone cares about.
You may decide focus one call to action email, but the sometimes including multiple calls to action, one email can actually, increase the number of responses you get, one of the best to way to increase, responses using multiple calls to actions, it asks different levels of commitments from your readers, for example, a chocolate company might send email of new gift basket with the following 03 calls to actions, order the basket today, download a gift basket, and like this gift basket on Facebook.
Each of these calls to actions, result in positive actions, but two still options if the purchaser reading the email, interested in purchasing right away, off course every email require active opting the in the first place.