Introduction to Digital Marketing
Digital marketing is the process a putting your business front and center along with journey your customer takes. When we talk about Digital Marketing, we basically talk about promoting the business online using variety of channels.
These channels are including followings.
You see today customers live across these channels and digital marketing finding ways to be present the right movement capture the customers.
The internet transforming the way that people buy the products and services and now internet in the mobile and the experience everywhere this puts the customer in charge the buying the process their armed conducing the research compare options and share they found an even the appear recommendation all digitally and often this happen simultaneously.
Print is dropping in readership. People are leaving cable on demand shows by digital companies. We miss advertisement on the windows and bus stops. Streaming music has replaced radio and paying for services illuminate advertising for interrupting our experience.
The yellow pages even been replacing by Google Local and Yelp with the consumer conceive reviews even the picture in business. Even people are holding phones and scanning bar codes chasing deals and deciding whether it is cheaper to buy online.
Therefore, digital marketing comes in as a business you need a stand out these channels. so many using actions points and what seems like an endless number of channels digital marketing can feel overwhelming.
Being present at the right movement to capture the customer. So, focus it let’s talk 03 types of media types, you are using online.
There 03 Types of Media.
Your paid media will make the everything that you will pay for this will include channels like.
- Google AdWords.
- Facebook Paid Ads.
- Display marketing/Ads.
Owned Media comes with your own website, you list the customers you use to send emails and the blog as active readership.
Earned media is the world organic press your social media can counts mention other blogs and articles written about you make up the channel with the earned media and all of these channels are overlap just as user overlap interact with each and together these make up the foundation of digital marketing so end of the day digital marketing is the method of pushing your business front and center along the journey your customer takes.