Digital Marketing Terms.
Through this lesson, I will use Digital Marketing terms, specific on digital marketing. So, review these definition and terms.
Let’s the start with the one of the most important of piece of digital marketing terms. That is call the action, this is the instruction provided to your audience way to provoke the response.
Call to Action.
Instruction to your audience to provoke a response.
Call to action typically use of verb such as “Save Now” “Buy Today” you find them in banner ads, on website landing webpages, and social media posts.
A percentage of visitors who arrived at your site but left after visiting only page.
As you drive traffic to your site you counter what is called bounce rate, and this is when visitor arrives at your website but leaves after visiting only one page they said to bounce and your bounce rate is the percentage of visitors and bounce rate can apply to entire website or single page now the traffic the bounce has to come somewhere with advertising or email.
To know about Click-Through-Rate is also very necessary in Digital Marketing Terms. How many clicks were received in relation to the amount of impressions.
You want to measure by Click-Through Rate as marketers will often measuer perfomce by how many clicks and ads receive every time in adversing shown, it counts the impressions and click through rate that how many clicks receive in relation the amount of impressions.
When a user does not complete the goal, you’ve intended for them.
So, let’s shift and look at the term abandonment and this is when user does not complete the goal even intended for them. So, user is following particular path say to check out from E-Commerce store and complete online forms for more information and the leave the process early in marketing aim to reduced that and we call it abandonment. As you begin the scale up your marketing efforts you encounter paid advertisings and the term.
Ad impression each time your advertisement is displayed to a user, it counts the impressions often time frequency.
The number of times a single user will see your advertisement.
Amount time single user sees your advertisement, so you have 10 impressions in ads with frequency 2 than 05 individuals people have seen that advertisement. When user complete the goal. Whether he is buying thee product or downloading the application that said to that converted.
Your Conversion rate is the percentage of the visitors entered into an experience and actually complete the goal. To understand how it is converted or when, then we need Tracing Pixel.
“1×1 pixel images that track conversions, website visited, and ad views”.
These are tiny 1×1 pixel images, that installed on your website to track the conversions webstie visits and views. Now adversing only make sense brings you a positive turn on investiment to discover that we look Cost Per Acquisition (CPA).
Cost Per Acquisition (CPA).
You may also heard refer to CPA in some cases Cost per Action .
How much it goes per goal completion.
This how much cost goes per goal completion so when you advertisement with goal getting the occasion down and that add cost you 100$ than if one person download app that in spite of 100 clicks the cost per acquisition that single user would be 100$ that CPA when compared the LifeTime value( LTV).
LifeTime value (LTV).
Prediction of the net profit attributed to a customer relationship.
Every customer has value, some buys one and never returns others come repeat buyers.
Your lifetime value is the prediction the net profit attributed to a customer relationship.
Typically, with paid advertisement. You want your Cost Per acquisition to be lower life time value. Now later we are going to talk about banner advertisement (Display ads).
Banner Advertisement (Display ads).
Here I am referring to visual images, static or animated that are used to generate brand awareness or entice a user to click.
Most banner and display advertisments can contanin a call action. Now when you run the advertisments or share the offer. It is important user arrive on page. That specific promotion if you do not use one it unlikely convert this page have first arrive on it called the landing page.
Static or animated visual images used to generate brand awareness or entice a user to click.
The first page a user arrives on when they visit your website.
“Search listings that achieve rank though search engine optimization.
Let’s look Organic Results.
When you conduct the search on say Google you have two types of results.
Paid result which is typically first couple of links, and handful links on right hand side bar.
Second organic result: which are not paid instead the achieve the ranks through SEO.