Digital Marketing Landscape
In this article, we will explore Digital Marketing Landscape. When you discover the chances of digital marketing provides, I think it helpful first take a look history of digital advertising and then analyze the current landscape.
So, the first widespread digital advertising stared early in 1990, display banners for series of products started appearing on the bottom of the screen for customers that online service providers strategy.
At that time there were much like magazine ads visual but not interactive.
- In 1993 the first clickable ad created.
- In 1994 web banner advertising was very famous and on the first step.
- In 1998 when the first search advertising keyword become available through a company ultimately acquired by Yahoo.
- Google follows suit launching AdWords 2000 and rest of digital marketing the place.
- In 2000 and until now we watched the landscape is shifted include social media, video advertisement, intuitive advertiser, and entirely new marketing effort through the idea of promoting content not just ads.
- We have also seen entirely new platforms improve the ads, tracking the ads, and serving ads, popups, and gain marketing share.
- In 2010 mobile found its strive, and mobile advertising, spend has been increasing, 90% each year.
- As the adoption, digital media can continue the climb we seen the people are spending a longer period of time online.
90% Mobile Advertising spend increase each year.
This means that digital marketing channels are growing rapidly, and with-it time of digital marketing in 2000 it would be extremely difficult to decide to promote yourself online.
Now crazy not to so throughout years we really saw some in creditable shifts that how people respond to online marketing and for today we have pretty good picture our current landscape as well.
First of all, the search is the number one source currently used when making the decision to purchase something this comes from the consumer all the way high-level business decision-maker.
Your website visibly in search is likely the most valuable real state today online.
Because searches are expressing intent and our niche the ideal target.
Paid search key piece today in the digital landscape and currently to divide ads from Google AdWords.
Now Email is marketer dream a quality email list extremely valuable in early 2000 now still effective but has to be in mobile.
Almost 50% all emails are open on the mobile device so the landscape is defiantly shifted with mobile email the digital marketplace is the main on the mobile website.
We are seeing the huge trend marketing Automation is well these concepts are involved.
Automating bidding based on results automatically marketing.
The people who visit your website and even creating custom advertisement specific the user is searing for. Automation is continue involved the next couple of years and it is likely going to stay key components to marketer toolkit.
Social media is still improving valuable for many brands there has been some push back consumers as relate to the advertiser is in social with this marketing style is still relatively young and have improvements.
We likely see social advisors remain very popular in today’s Digital Marketing landscape.
Finally, mature stage of content marketing building high-value content for audiences improving to generate significantly or ROIs on doing is well.
Users for interesting content is being one of the top three reasons they follow the brand.
Now content marketing might actually be in early stage re-forming.