Breaking News

Digital Marketing Introduction

Digital Marketing Introduction

In this article, we will learn about Digital Marketing Introduction. Digital marketing is the process of putting your business front and centre along with the journey your customer takes.

When we talk about Digital Marketing, we basically talk about promoting business online using a variety of channels.

digital marketing

Understand The following channels in Digital Marketing Introduction.

  1. Search.
  2. Social.
  3. video.
  4. Email.
  5. Display.

You see today customers live across these channels and digital marketing finding ways to be present the right movement capture the customers.

The internet transforming the way that people buy products and services and now the internet in the mobile and the experience everywhere this puts the customer in charge of the buying process their armed conducting the research compare options and share they found an even the appear recommendation all digitally and often this happens simultaneously.

The print is dropping in readership. People are leaving cable on-demand shows by digital companies. We miss advertisements on the windows and bus stops.

Streaming music has replaced the radio and paying for services illuminates advertising for interrupting our experience.

The yellow pages have even been replaced by Google Local and Yelp with the consumer conceive reviews even the picture in business.

Even people are holding phones and scanning bar codes chasing deals and deciding whether it is cheaper to buy online.

Therefore, digital marketing comes in as a business you need a stand out these channels.

So many using action points and what seems like an endless number of channels digital marketing can feel overwhelming.

Being present at the right movement to capture the customer. So, focus on it let’s talk about 03 types of media types, you are using online.

These 03 Types of Media in Digital Marketing Introduction.

1.       Paid.

2.       Owned.

3.       Earned.

paid earned onwed

Your paid media will make everything that you will pay for this will include channels like.

Paid Media.

Owned Media.

  • Website/email.

Owned Media comes with your own website, you list the customers you use to send emails and the blog as active readership.

Earned Media.

  • Organic.

Earned media is the world organic press your social media can counts mention other blogs and articles written about you make up the channel with the earned media.

All of these channels are overlap just as user overlap interact with each and together these make up the foundation of digital marketing so the end of the day digital marketing is the method of pushing your business front and centre along the journey your customer takes.

Spread the love

About imran

My Name Mohammad Ramzan Bhutto. Live in District Jacobabad, Sindh, Pakistan. I have started blogging on Information Technology, my selected areas are Online Business, Digital Marketing, Make Money Online.

Check Also

Email Filters

How to Reduce Email Filters. In this section of the course, I explained how to …