Digital Marketing Components.
Year of year more and more marketing opportunities present themselves online and this is because people are creating and adopting new technologies and exploring new ideas. The amount of options are available as marketer or almost overwhelming in this lesson, we are going to explore the main Digital Marketing Components. But concept will scale other areas.
let’s start, Digital Marketing Components.
It is important to keep in mind the strategy does not need to include every available marketing channel. It may end the using handful discussed or may find success leveraging in not part of core components.
We have such wide array of choices. It is important to evaluate which channel make more sense. If you are operating limited resources. You need prioritize which channel you need to start with. In same vain if you are exploring new channel so it is good idea how impact day to day.
So, to do that I evaluate each based on for require built channel and evaluating doing so.
I show you what is my mean, let’s 04 areas of digital marketing strategy.
2. Search Marketing.
3. Social Marketing.
So, first thing we just need to do to figure out, what channel we do for this area. So, for SEO we going on Google for Search marketing we use Google AdWords and social media I am going to start with Facebook and for the video we use YouTube.
Search Marketing: AdWords.
Social Media: Facebook.
Let’s us drop four into tables.
Next, we need to score the efforts on scale of 1 to 6.
Six be the most amount of the effort and one the least.
We also the score the value, so which of likely to have biggest return on the investment. Now these score the specific of your business. So, I am going to sign some numbers as example.
Now we have the score, let’s visualize how we spend our time and do that create 6×6 grade with one access of the effort and one for value. Since we are using the scale.
We use scale one to six, we mark each row and column corresponding the number. Now we break into 4 individual sections as visualizations efforts versus value. The top low-level value is low effort and bottom right high value effort. Taking our score previous table. We can apply exactly where marketing channels lands. So, since I score google. Five for value and four for effort. I place that correct sections or repeat the process AdWords, YouTube, and Facebook, so with the complete metrics, so it is easy to decide to spend our time. Strat things with high values, high efforts sections, and work with you back metrics.
Keep in mind just because high and low value does not mean worth exploring we simply scoring relation with each other. Low value means significant return on investment. It is not just significant. Something in high level value section.