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Learn About Online Ads

Publishing Workflow

publishing-workflow

Publishing Workflow In this article, we will know Publishing Workflow. A lot of work goes into the setting of display campaigns by both ads agency task building the ads, and publishers’ team in charging the serving on them on the website. Actually, the agencies send their ads tag to the …

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Third Party Ad Servers

Third-party-ad-servers

Third Party Ad Servers. Often times an agency or marketer they both choose the ads into third-party ad servers instead setting of ads directly to the publishers. So, what is a third-party ad server and why agency use them? Simply put, third party ad server is a platform or tool …

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Creative Types and Ads Sizes

Ad-sizes

 Creative Types and Ads Sizes. Just like billboards and magazines, also there are standard digital ads sizes Online Advertising. The Standard creative sizes help advertisers apply for few banner sizes, as many web pages as possible. When the creative team starts building display ads to do so knowing two fundamentals roles. The …

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Buying Ad Process

ad-process

 Understanding Reservation Buying Ad Process. Understating reservation buying ad process in online advertising, there are many ways to buy ads spaces on publisher websites. In this example, we will look at buying ad process ads space directly from publishers. This is called direct buy.   At an advertising agency, it is …

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Understanding Cost Models.

Cost-Models

Understanding Cost Models. Throughout this course, I will be using the Cost models terms, and acronyms, specific to marketing, and online advertising let’s review the terms together. This is particularly true online advertising that ads spaces sold by website publishers include news sites, blogs, weather sites, sports sites, you get the …

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Running Display Campaign

display-campaign

Running a Display Campaign. We see display ads in every display campaign, all over the Internet but how they get there? I mean how they are working. In this article, we will know it. It is not magic, usually they get to place the ads after a lot of work …

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How to Target Online Ad

Target Online Ad

How to Target Online Ad. In this article you will learn How to Target Online Ad. Ads magazines or billboards show the same massage to everyone who read it. But online ads we can switch things up. Online ads use geographic targeting and cookies to target their massages. So, you …

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Online Ads Types

Online Ads Types

Online Ads Types. In this article we will learn about Online Ads Types, and we all see them deeply. Online ads fall down into two categories: Search Ads. Display Ads. Let’s explore Online Ads Types. Search Ads. First look at search ads whenever people search specific topic, advertisers can pay their …

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Online Advertising History

Online Advertising History

Online Advertising History. In this lesson we will learn about the online advertising history. Remember when people used to use internet back in 1998 back than the connections were mostly dial-ups that you can really do a search, check email, or hangout chat rooms for standing to the space waiting …

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