Blogging for Your Business.
Why you should consider blogging for your business. Blog’s words have been taken early days as weblog or online diary. Now, businesses big and small use blogs to say their stories, connect with customers, media, and other Influencers, and build their thought leadership.
But like whatever, blogging’s not easy and needs time, creativity, and commitment.
The key to successfully blogging for your business is to create a personality or voice upfront and develop content with different points of view.
So that think like a publisher, create like a producer, and promote content that helps.
What Blogging Means Today.
Before we get down to business blogging, it’s worth taking a slight detour and looking at the word blog itself and what it means.
You probably heard many different inferred interpretations and you probably also have your own understanding of what a blog is, and what the word means. So, let’s take a look at the word blog, where it came from. and what it meaning of blogging today.
Based on that, make a definition we can use as a basis for our project. The first person to use the word blog was Peter Merholz. This was back in, and he derived it from the longer weblog, which was coined by John Barger in. Back then a weblog or blog was basically an online lifelog or journal. That’s pretty close to the original definition of a blog.
Here from the Merriam Webster dictionary. In other words, blogs were identified by common elements such as a reversed prelogical stream of blog polls with the most recent polls displaying at the top.
A sidebar with links to blog archives categories and a blog role of links to other blogs and common sections for each individual post. That was then, today the definition of the blog has evolved along with the medium and the web to mean something somewhat different. If you ask our friend Google, a blog is a website on which an individual or group of users record opinions information, etcetera on a regular basis.
This much broader definition not only fits with how the web and blogs themselves are used today but also shows how blogs have infringed on the previously clearly defined territory of the website to become a subset rather than an alternative.
The key to this modern definition is the total end of the definition. On a regular basis, and this is what sets the blog apart from a website.
Website (Rarely Updated).
A website generally consists of a defined number of pages and sub pages that are presented in a more or less static format. Only rarely are new pages added to your website.
Blog (Constantly Updated).
The blog, on the other hand, is a constant source of new information. And it’s used to push this information out to the public and engage that public in a discourse. To put it in business terms, the websites the annual statement.
The blog is the newsletter. But unlike the newsletter, the blog and its content are usually created to appeal to a wider audience as part of the overall marketing plan for the business.
In short, for business the blog is the platform through which customers and the general public can be reached and engaged.
Blogging looked like the perfect way to combine text and publishing to build voice online.
In the early days, many blogs were personal and identical to online diaries. If you were passionate about a subject, you could start a blog, share your experiences and comment on other sites, and confidently, like-minded people would find you and start a conversation.
In fact, Blogger, one of the earliest blogging platforms, was created by Twitter ‘co-founder Evan Williams. The blog started to come of age just before the great failure and in many ways, picked up the relaxed when traditional media began to collapse.
They became the first platform for online Influencers, many of whom started out as journalists.
We mostly dealt with traditional news magazine writers but noticed the landscape was shifting, so that year when we hosted the product launch events for a major haircare brand, we worked hard to convince our client to invitee a group of beauty bloggers.
You can use blogging to showcase your business, position yourself as a thought leader, and express a point of view.
Blogs are an ideal way to humanize your business by presenting your culture, values, and personality, in a way that engages, educates, and entertains.
Your Business As a Publisher in Blogging.
One of the greatest significant things to remember. When you grow your business, it means the blog is moving from a sales mindset.
Ask yourself, what sort of content are they seeing for and where does your business fit in?
Use your blog to entertain, inform, and help your customers. So, how do you shift perspectives from marketers to the publisher?
It starts with the way you define your blog’s purpose.
- Is it your primary news hub?
- A place where you post your company’s latest announcements and product news?
- Will your content make customers take notice and simplify their busy lives?
- Can your blog be the showcase for your company’s culture and values?
- Or will it be some combination of that?
Think of your blog as the media outlet for your business and like any great media property, you need a brand personality and voice, a well-defined perspective, and content your customers are excited to read, watch, and share because you’re not just competing with other companies.
You’re competing with every other media and entertainment outlet for your customers’ loyalty, attention, and time.