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Understanding Affiliate Agreements.

Understanding Affiliate Agreements.

In this lesson, we will discuss two types of Affiliate Agreements. As well as the key rule a policy to pay the attention to.

Affiliate Agreements

The 2 types of Affiliate Agreements you should review:

  1. Affiliate Network Agreements.
  2. Affiliate Program Agreements.

Now it is important to understand that you will be bound by both Affiliate Agreements, also it is important to familiarize yourself with them and comply with both, the other ways, these agreements may be, call:

  • Terms of Use.
  • Terms of service (TOS).
  • Service agreement.
  • Terms and conditions (Ts and Cs).
  • Policies and so on.

These are all referring to same things, affiliate network or, affiliate program agreements.

Let’s start with Affiliate Network Agreements.

They are Agreements that govern your Relationship with the affiliate network among other things, these agreements, cover such important provisions as :

  • Terms of network’s service.
  • Promotional rules and restrictions.
  • Payments terms.

Make sure that you thoroughly familiar with yourself with these followings, before starting to work with the affiliate network.

Affiliate Window.

  • www.affiliatewindow.com/us/publishers


  • www.avantlink.com/terms-conditions

Commission Junction.

  • www.cj.com/psa


  • www.linkshare.com/advertisers/publishers/publisher_membership_agreement

eBay Enterprise Affiliate Network.

  • www.ebayenterprise.com/marketing_solutions/affiliate_network


  • www.shareasale.com/agreement.com

You will find the link, for few terms of use agreements from key US affiliate networks, do not underestimate important of these, legally binding documents, and make sure you underestimate them, both to comply with them and such expectations on the proper level.

 Let’s now go to Rakuten LinkShare Affiliate network agreements for an example:

Rakuten LinkShare calls their affiliate network agreement publishers membership agreements.  You can see they cover the number of previsions from register with them as an affiliate or publisher and then define the term, of who is advertiser or who is publisher, or merchant affiliate and into other previsions including payments and qualify the links, and policies, that prohibits, specific promotional methods, it is a good example, of standard affiliate network agreements.

Rakuten LinkShare Affiliate network agreements

Now speaking about Affiliate Program Agreements similarly to affiliate network the terms of services.

These Affiliate program agreements define and govern the relationship between affiliates and merchants ( or advertisers ).

But in this case, between you and merchant. Many merchants will have the additional terms, to those that you will see, and affiliate network agreements that you will have to comply with.

Make sure that you study the these carefully before starting to promote the merchant in some cases, the merchant will summarize.  The key terms of the agreements the first paragraph and others as we are following the example will show the affiliate network let them bring to these in your more digestible form.

Now we are looking, AT&T is an affiliate program which is based on CJ by conversant scrolling down to, their policies, we will see that specified their policies regarding protect the search engine, marketing bidding keywords prohibited by website domain keywords prohibited website contents and acceptable website, the use of logos,   trademark, and sub-affiliates and they said coupon, may only be, used if they are provided  exclusively through their affiliate programs, and they clarify every one of these through these fields, on commission junction.


There are 07 policies to keep in mind, as your review the affiliated programming agreements.

  1. Payment terms (number of referrals locking dates extension possibilities).

The number of referrals that the merchants, willing to pay yours for the locking the days on which have we discussed previously and the extension possibilities for these locking dates.

  1. Trademark Policies (paid search) domains HTML tags and TM rules) You may not be allowed to bid on trademarks exclusively but it may be ok to bid on trademark plus I additional keywords, on search engines. Such as brand name, review.
  2. Coupon and discounts policy affiliate program specific coupons harvesting non-commissionable sales/products. Are you allowed to only use affiliate program specific coupons, or it is ok for the coupon from others source, like social media, and email campaigns, the particular merchant? More than none commissionable sales. Or products.
  3. Search engine marketing rules (such as keywords display URL, ad copy direct linking).
  4. Domain related policies also deserve your attention. (trademarks and specific keywords).
  5. Content – related policies (Unacceptable content use of logos and trademarks and usage of press releases).
  6. And finally Promotion-related rules (as they relate to incentives, software, email, sub-affiliates Social media and other promotional techniques etc ).

About imran

My Name Mohammad Ramzan Bhutto. Live in District Jacobabad, Sindh, Pakistan. I have started blogging on Information Technology, my selected areas are Online Business, Digital Marketing, Make Money Online.

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