Creative Types and Ads Sizes.
Just like billboards and magazines, also there are standard digital ads sizes Online Advertising. The Standard creative sizes help advertisers apply for few banner sizes, as many web pages as possible.
When the creative team starts building display ads to do so knowing two fundamentals roles.
- The different ads sizes know to need build.
- The file formats they will use.
This process is sort of like matching right size pictures with the right frames. The publishers have empty frames on web pages and creative team’s job to provide pictures or ads that fit in the frame.
All digital ads size measured by the pixels size. We read them by begging by the width & height. Standard sizes includes 728X90 and 300×250 and 160×600.
The more common banner types also have snazzy names, for example, 160×600 skies grabbers 728×90 is called leaderboard.
The standard ads size different based on screen size. So, ads for desktops, ads for mobile phones.
Once ads size is confirmed your creative team can select the type of the file fill to use the creative.
The type of the file determines whether the image will be static. How animation or even includes the interactive elements like you might see the ads the expand either standards size and take over the screen.
Basic static image file commonly jpegs or gifs while animated created typically flash files. Banners are included the interactive elements like spending banners or videos or usually HTML5 or flash.
Mobile devices mainly use HTML5 because this file type works well in tap-in screen rotation environment.
So, how are two these fundamentals roles and file size and file format communicated to the creative team. The publishers usually provide worksheet, including the file types and the sizes their website will support.
Once creatives-built size and format they go to traffic team for implementation it is almost shown time.